Posts tagged ‘Conformity’

Real Studies: Asch (1951-1956) Conformity Experiments.

Nobody wants to believe that they’re susceptible to conforming to the behaviour of others. We have our own minds, our own will, and hate thinking that anything else has an influence over that. It is certainly not that case, however, according to vast amounts of research into the area.

Perhaps one of the most influential studies into the field of majority influence is that of Asch. He conducted a number of experiments throughout the 1950’s aiming to test just how easily people are willing to conform when pressured by a majority. His results were important not just in minority influences, but also group interaction. So, what did he do and what were the results?

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Continue Reading April 15, 2011 at 10:00 am Leave a comment


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